Our Story


In 2017, Sean Hackney, the founder of Hackney Baits, began manufacturing high-quality, cutting edge fishing lures from his own passion for the sport. What began as a hobby quickly turned into a full-fledged business, driven by a deep love for fishing and a committment to innovation. We’re thrilled to share that same passion with you.

​At Hackney Baits, our mission is simple: to offer angler’s premium soft plastics at an affordable price. Our custom lures are designed with versatility in mind, allowing us to create nearly any color combination you can imagine, in a variety of styles to suit your fishing needs.

We’re proud to have built a loyal customer base over the years, and we’re committed to continuing to produce top-tier lures that make every fishing trip more successful and enjoyable. Our love for fishing is the heart of everything we do, and we’re excited to continue serving you for years to come.

Thank you for choosing Hackney Baits - where quality meets passion on every cast!